A quick primer so the right asset shows up in the right place.
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Logo
Your full logo — usually the wordmark plus icon. Use this in headers, landing pages, PDF reports, and anywhere you have room to breathe. Horizontal layouts tend to work best.
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Logomark
Just the icon, no wordmark. We use this for favicons, app icons, social avatars, and tight spaces where the full logo wouldn't read clearly. Square or near-square shapes work best.
Tip: SVG is ideal for crispness at every size. If you only have PNG, please upload the highest resolution you have above.